Thursday, January 15, 2015

How to Get ALL Parents Involved in Fundraising

Family is an integral piece to a solid and successful fundraiser. As a family owned and operated business, we understand the support that family can provide when you are taking on a new endeavor - whether that be opening your own business or your child starting a new fundraiser with their school.

It is our prerogative to make every family feel involved in their school’s fundraiser. Schools in the United States are becoming increasingly diverse. While this provides children with great opportunities to learn about other cultures, it can be difficult for schools to get families of all cultures involved in fundraising because of language and cultural barriers.

Our dream is to make it easy for all parents to get involved with their child’s fundraiser.

To help reach this goal, we’ve hired José Lopez as a bilingual project consultant to bridge the gap. José’s roots in Mexico and US cities with cultural diversity aids in the fundraising process for families that are not native English speakers.

José pictured in the center with co-worker, Richie

José Lopez has been working with Paragon Promotions since July. Initially hired as a Spanish translator, José’s position quickly evolved into a bilingual project consultant. He works to get hispanic families, and families of all cultures, involved by reaching out and explaining the fundraising process on a more personal level. He loves “providing new and different perspectives” to Paragon’s methodology and “opening eyes to new initiatives.”

José has a passion for helping people and volunteering. He also works in the community to help people with immigration resources and has previously donated his time as a Spanish translator to low-income based clinics.

José is a long-time family friend of Tom and Diane Stone, Paragon’s founders. He works with the planning and execution of kick-off events and open houses, as well as sales. When asked what his favorite part about fundraising is, he said “going out and getting them excited!”

We are thrilled to have José on board. He brings positivity, fun, and most importantly, the kids love him!

José pictured left wearing the "Duck Dynasty" beard during our "Beard for a Day" fundraising contest.





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