What's With the Beards?

Sturgis Elementary School Principal

Fundraising is hard. Aside from the obvious challenges of asking people to spend their money, finding a solid group of helpers can be tough. Sure, there are some folks out there willing to pitch in out of the goodness of their hearts, but frankly, many people need some kind of reward.

And that is why the majority of fundraisers involve an incentive program.

Now most times, fundraisers offer a grand prize to whoever sells the most stuff. Those in second or third might also walk away with a gift. There are even fundraisers that put every sellers name into a prize drawing.

So, prizes are a proven method for drumming up fundraising support, but they’re not the only option. Fun events are also effective ­ and depending on the scenario, can be even more beneficial.

Mr. Durant, Home School Liaison at North Wayne Elementary School

For an example, we’ll turn to an ultra­popular Paragon event. We were looking for a fun, unique way to increase participation in our school fundraisers, so Paragon Promotions and faculty members from various schools are teaming up for “Beard for a Day.” It’s pretty simple; if 75% of students participate in the fundraiser, chosen faculty members agree to wear the "Duck Dynasty" beard for an entire day. This one has been a smash hit with students!

Hazelwood Elementary School Principal

Bottom line ­ the more creative the incentive, the more likely students and faculty will be motivated to join in. And, unlike prizes, events let every participant reap the rewards, rather than just a small, exclusive group of people.

As the fundraiser goes on, don’t forget to remind participants that their hard work will pay off. Consider starting with a kick­off event, and follow that up with announcements and progress reports. That way, everyone can see their participation in action.

Tad Mott, Principal of North Livingston Elementary

So there you have it. If you’re planning a fundraiser for your organization, we strongly urge you to consider incentivizing the process; just be sure to lock in on one that fits your group best! Need help? That’s what we’re here for. Leave us a comment and tell us about your fundraising plans!

Lisa Speidel, Assistant Principal for Brown Elementary